$10k In 10 Days Review: Launching this way failed. Learn from my mistakes.

Why launching by the seat of my pants didn’t work for me, and what I learned from the process, that you can too.

Just over a month ago I was listening to Rachel Roger’s audiobook “We Should All Be Millionaires: A Woman’s Guide To Earning More, Building Wealth, and Gaining Economic Power.” It’s a powerful book with some really good, practical advice on changing your mindset around becoming a millionaire. I would highly recommend it in either written or audio format.

In the book she challenges the reader to do a $10k in 10 days challenge. The instructions are pretty simple: 

  1. Brainstorm money making ideas and narrow that down to a product that isn’t hugely time consuming, and can have quick wins for you. 
  2. Set up a way to take payment. 
  3. Tell people about it in any way you can think of. No requirement for any specific tech or marketing bumpf. 
  4. Promote it extensively for 10 days and aim to make $10 000. 
  5. Document your success
  6. Review the process afterwards. 
  7. Repeat whenever you need a boost – whether financially, creatively or just to see that things are working. 

What follows is my review of my own process for doing the $10k in 10 Days challenge using products on this website. I made no sales, so it was not a financially successful launch, however as my life coach mentioned – it was a successful launch in that I completed the challenge and I have a lot of learning from the process.

My $10K in 10 Days Review

I finished the book on a Wednesday afternoon. I brainstormed, via voicenote, with my business partner and came up with the idea all in that one afternoon. We gave ourselves just short of two weeks to get everything ready to promote it.

The Plan

Step 1: A product that isn’t hugely time consuming, and can have quick wins for you

As a tech VA team specialising in supporting our creative clients in their launches, this was something I was so sure would be super easy. I already had a series of audits that I had put together in the business, and I thought that by bundling them up into an affordable bundle I was ticking all the boxes. 

Product or Bundle that isn’t time consuming

The audits can be done in a couple of hours, as this is something that my team and I do for the clients we already work with. This is old hat to us, and we’re used to doing most of these tasks really quickly. We also use tools to help us. 

We marketed that the bundles would be completed within 3 days of the client completing their information for us. 

Quick Win product

The audits were based around things we saw having a major impact on our current clients’ businesses, so I thought it would be a no-brainer to put this out there and people would just buy. I focused on telling people what was included and hoped that they would realise the value of the bundle.

She Means Business Bundle image - gold laptop on a bed with purple banner over it with the title. The title of the product we sold in the $10k in 10 Days launch.

I still believe that the bundle solves a lot of problems for coaches struggling with launching, but that I didn’t communicate what those were or why it was helpful to solve them to my audience during the marketing phase. 

Name the Bundle

After playing with a few names, we settled on the She Means Business Bundle

Step 2: Set up a way to take Payment

This was the easiest part for me as this is something my team and I already do on our websites, and also something that we do for our clients in a variety of different ways and platforms. 

I had the option of using:

  • WooCommerce – the e-commerce platform that is standard use for WordPress websites
  • SureCart – a new to market e-commerce platform for WordPress that is specifically designed for digital products, rather than physical ones. 
  • Stripe Pay – creating a payment link in our stripe account which we already have. 
  • Paypal – creating a paypal payment link or button and just including that everywhere
  • Asking people to do bank transfers, or pay me in person (unlikely)

We went with SureCart as I’d been needing a reason to install it and set it up, and I was very pleasantly surprised at how easy it was, and how much I enjoyed getting it all done. SureCart uses both Stripe and Paypal for payment, and has other payment integrations planned in the near future. 

Step 3: Tell people about your product. 

Officially as part of the challenge there are no requirements for this. You can do a sales page, send an email, post on your social media, tell people in person – there is no requirement or restriction. However since we’re a tech VA agency, and this is our home playing ground, it made sense for me to use all the tech I had available to me.

Sales Page

Again this is a lot of what we do for clients. So I set up a sales page – you can see it here.

ChatGPT logo - used extensively during the $10k in 10 days launch and review process.

I also then used ChatGPT to help me tweak the content that I had already written. The trick I’ve learned with ChatGPT is that you need to be very clear in what you’re asking for and to have fairly long conversations and give a lot of feedback to get really good responses. There’s definitely a skill, and sometimes I flat out told it it got it wrong. 

Someone on a mastermind call I was on recently said that working with ChatGPT is like talking to an autistic person – you have to give very clear instructions and make sure that all context is in the words, not in tone or inference. It’s a very clever way to work with the AI chatbot. 

I was also busy doing Leonie Dawson’s Sales Star Course, so I went through the page and ensured I had all the building blocks Leonie talks about, and that I was covering my bases. I used a lot of her recommendations in this course with regards to copywriting for sales as well.

Leonie Dawson's Sales Star Banner. The long awaited, much requested copywriting & sales page masterclass from award winning master salesperson Leonie Dawson. 
Picture of Leonie on a pink and gold background.

What I have since learned is that because I am a person who wants to know all the information, I tend to focus too much on the what and how, rather than the why. But more about that below. 

Social Media

Once I set up the sales page, I created a bunch of images in Canva that I could use for promoting the bundle. I first created the Instagram versions and the using Canva’s tool resized them all for Facebook and tweaked the designs. I also created new Facebook Cover images – one for my personal profile, and one for my business Facebook page

I posted a “heads up” post to my newsfeed to let friends and family know that I was going to be posting about my product bundle because I was trying to make $10K in 10 Days. 

Copywriting etc

I worked on wording for two emails to send out to my email list, and also used those words to create captions for the social media posts. I wrote the emails and then used ChatGPT to edit them and tried to make them more compelling. I also used the Hot Sales Words from Leonie’s Sales Star course.

I researched hashtags and made a list of the ones I wanted to use. 

I made a list of some topics that I would talk about when going live or in video posts. I’ll admit this list was in my head, and usually happened in the shower.

Step 4: Promote for 10 days

We started promotions on a Tuesday and actively promoted daily until the following week Friday. 12 full days including the two weekend days. The two posts on the weekend were basically counted as a single day.

Social Media:

My main focus was on Social Media – Facebook and Instagram as those are the two platforms that I’m most comfortable with. All the posts said to follow the link in Bio or on the post and so we were driving traffic to the sales page directly.

  1. I posted daily on Instagram with a mix of single image and carousel posts with mostly longer captions. I included hashtags for the challenge, the products and the day I was on.
  2. I went live 3 times on Instagram and shared the videos on both platforms
  3. I shared posts to my personal newsfeed a few times during the two weeks. I was not consistent with this.
  4. I posted about my challenge and product in a number of different facebook groups where I have a network and where my potential clients were. 

Email Marketing: 

I sent two promotional emails to my mailing list, both with multiple links to the sales page. The list is small as this business is a new focus, and we haven’t built that much of an audience yet. 

I had a 40% open rate and only 4 clicks across the two campaigns. 

Again I spent too much time focusing on the what and how, and not being clear about the why or transformation. This is something I need to work particularly hard at in future. 

Step 5: Document your success

I didn’t have any financial success. I had created a financial tracker which never moved. 

I did document my struggles. 

Step 6: Review the process afterwards. 

I followed Leonie Dawson’s “Lessons Learned” format and shared that with my business and life coaches, and I spoke about it with my team. I get into the details of the Lessons Learned format below.

This blog post is part of this review process. I feel that sharing this information with my audience is helpful. 

Things I’ve Learned and Aha Moments

Marketing

Glasses of pink champagne on a white table. Celebrating what worked in the $10k in 10 days review

Things that worked: 

  • Posting daily definitely increased my reach
  • Videos and Lives got more views and interactions on Instagram than on Facebook. 
  • Photos of me got more views and interactions on Facebook
  • The most vulnerable post got the most reach. 
  • We gained a handful of followers on both platforms. 
  • Using a mix of post types worked really well. 
  • Posting organically had a better reach than posting via our scheduling tool.

Things that didn’t work:

  • I didn’t manage to get any sales.
  • My messaging somewhere along the lines was off. There really isn’t sufficient data for me to clearly know where the disconnect happened. 
  • Not tracking data during the launch left me a little clueless about what was working or not.
  • Using AI to tweak my copywriting may not have had the desired affect, and I may actually have lost the essence of what I was trying to do in doing that.

 Improvements to consider: 

  • Daily posts work – maybe scheduling two posts a day – one image and one video will be better. 
  • I realised I posted around the same time every day, so it might be better to spread out the posts. 
  • I think our evergreen posts clouded the waters a bit. 
  • Scheduling lives may work better in future – so that people are notified that I’m going live. 
  • The Name may not have resonated. I’ve had some feedback that my target audience may not connect with the words “she means business”, although other feedback is that the right people never had a chance to see it too. 
  • I wasn’t clear around the messaging for the why, results and transformation that our clients can expect – too much focus on the what and how. 
  • Looking at the data during the launch would make a big difference and may have pointed me in the direction of having more sales.
  • Use more of my own writing skills, and less of the AI bots.

Tech

woman on laptop sitting on a couch. Most tech in the $10k in 10 days worked well.
  • Building the Sales Page and setting up SureCart were two of the highlights of the process for me.
  • Creative Studio (Meta’s Business Scheduler for Facebook and Instagram) is actually really nice to schedule social media posts from. I do like posting from Publer (the scheduling platform we use) though, and that I can send the content directly to Publer from Canva. 
  • Google Analytics was set up correctly and seemed to track content really well.
    • I need to put some event tracking on button clicks for that. 
    • I need to actually review the data during the launch, not only afterwards.
  • Publer’s evergreen posts clouded the message a bit. 
    • Turn off the evergreen queue during a launch. 
    • Ensure that any evergreen posts or scheduled posts from Publer are related to what’s being offered if we don’t turn it off completely.
  • I didn’t set anything up in our Task Management platform, and ran the whole process in my head. That could have had a negative impact on my team’s involvement. 

Everything Else

I was the only one doing anything specific towards the project from my team – that felt very demanding and I felt entirely responsible on whether it worked or not. Sharing the load may make it feel less difficult or stretchy for me. I need to be clearer with my team around what support looks like during a launch, and what exactly I need them to do to help. 

I was unclear on the specifics of what I was going to do during the launch, and so was unable to communicate clearly to my support team, what it was that I needed them to do in order to support me through the launch. 

Aha Moments

  • My purchasing personality is the one that needs all the information, and I tend to focus on that when selling, and I forget to speak to the transformations
  • I am able to continue doing something I commit to, even when it feels like I should just quit and give up. 
  • I can’t learn how to improve or grow if I don’t actually put things out there
  • I can’t learn or improve if I don’t track and analyse the results of anything I do put out there. 
  • When I am completely open and vulnerable, I am more likely to attract the right people to my offer. 
  • I can ask for the sale, and hear no and nothing bad will actually happen!
  • When I am vulnerable and open, I get a lot more traction
  • A mix of posts works best
    • Video definitely performs better on Instagram
    • Photos with my face perform better on Facebook – especially when I share them to my newsfeed. 
  • I need to make an actual plan – I can’t just fly by the seat of my pants and hope that everyone around me can follow what I’m doing. 
  • If I need help or support, I need to be clear about what I need and how best to support me. 
  • I need accountability and a deadline to work towards. 
  • How I say something, is usually better than the AI version, and sometimes using tools isn’t the best way to get something done.

Conclusion

As a launch support business, I did not take my own advice and just decided to fly by the seat of my pants. That meant that I was stressed, felt unsupported and in the end did not get the sales that I had hoped for. I focused too much on what I need from sales material, and not enough on the why and transformation – clearly what my ideal clients are looking for. I have tools and resources to help with launches, and I didn’t use those to my best advantage.

As they say – the plumber’s pipes are always dripping. For future launches I commit to using my tools, making a clear plan, and communicating clearly with my team and support system. I know that we’ve had success supporting our clients in their launches, so I need to focus on doing the things we do for clients when I launch.

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Bianca Johnson

Bianca is the brains behind WAHM WorkSpace. A CEO, mom to two, wife to one, and in the many-paws (6 cats and a dog) phase of her life. A self taught digital native with a knack for translating concepts, she speaks creative and tech, and works at marrying the two both in her personal and professional life!

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