Why email marketing matters

Email marketing has the potential to grow your business. It will drive more traffic to your website and increase sales. You can use it to find, engage and convert your audience. Email marketing is a form of direct marketing that uses email as the main medium of communication. It’s goal is to cultivate relationships with your customers. Many small business owners will setup an email marketing service but few go on to make use of the service.

Maybe you’re one of them. You might be unsure of what kind of emails to send to your clients or you don’t know where to start? If this is you the first thing you can do is to find big businesses in your industry doing interesting things in the marketing space. Usually the big players work with expensive marketing teams,  cutting edge technology and data. Look at what they are creating to give you ideas to build your own marketing strategy.

Once you’ve worked the big industry players go ahead and sign up to their mailing list. The next thing is observe their approach to email marketing. Here you’re looking at things like their subject line, the content in the email itself, the frequency in which they send these emails out and the time of day they send them. Take notes on what you like and what you could do differently. Remember you’re not trying to copy but more modelling or building a marketing framework that will work for your business.

There are plenty of benefits to using email marketing

1.Email marketing is a must have in today’s world. People expect to receive emails about products and services. Just take a look at all the email service platforms out there Outlook, Gmail, Yahoo, Hotmail and so forth.

2.This medium of communication is accessible to a large number of people.

3.It’s relatively inexpensive compared to Facebook advertising where you have to pay to get in front of your customer. However you will need a email marketing provider such as Mailchimp to send out emails and maintain your list. But most of these do offer free plans when starting out meaning you don’t need a huge investment upfront.

4.Email marketing is measurable. You can measure how your campaigns are performing. Most service providers will give you a dashboard showing real-time metrics such as open rates, click through rates, bounces, forwards, social shares and more.

Email marketing gives you an opportunity to influence your customers with one to one content. You can also use it to magnify your other marketing methods for example if you have an instore sale you can email your customers letting know when the sale starts or give them coupons to entice them to come check out the sale.

Now that you know why you should start incorporating email marketing into your business it’s time to take the next step. Get setup with an email marketing service provider. You don’t have to do this alone. Wahmworkspace is well equipped to get you started! Check out our email marketing package.

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